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LIKE FAMILY CAREGIVERS
WORK
Brand Identity
Logo Design
Graphic Design
Website Design

The Challenge
Like Family Caregivers embodies a team dedicated to providing compassionate, family-like care at home. Rooted in purpose, they prioritize understanding and acceptance while delivering top-notch expertise. The challenge was to break away from the industry's stereotypical branding, opting for a metamorphic butterfly symbol and vibrant colors to evoke warmth and comfort. Departing from traditional blue tones, the goal was to create a visual identity that mirrors the positive atmosphere they bring to clients. Choosing light and uplifting photography aligns seamlessly with their brand, ensuring a harmonious representation of their caring and supportive services.








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